Consensus building for integral added value in the city

What does it take to materialize a vision easily and without compromise solutions?

To design and realize the new Campus for the Vienna University of Economics and Business, I played eight roles. In retrospect, the role of the networker seems to me to be probably the most important one. To this day, and I am convinced that the consensus that is necessary to bring about urban miracles can only be reached with the right alliances.

I wanted to share this experience. This is how the Urban Menus were born, a 3D tool with which different stakeholders can develop urban planning visions in a participatory way. The tool displays images of the future that can be adapted to different needs, allows you to walk through them, and evaluates effects in terms of resources & ecology, society, and urbanity, as well as profitability.

The new Campus of Vienna University of Economics and Business and our tool for smart decision-making Urban Menus are our best business cards.

Laura P. Spinadel